Content, collabs and community for consumer, culture and media brands - from Gen Z platforms to 30-year-old luxury retailers.
We've run content for one of the UK's largest Gen Z media platforms, aligned celebrity collabs for a luxury kidswear institution, and now run brand and growth for an award-winning shampoo brand. Different audiences, same discipline: know the voice, earn the attention, keep it.
Content lead for 2.5+ years - 1.6M to 5.4M followers, 800M+ monthly impressions, no paid amplification.
1.6M → 5.4M → 02Celebrity collabs aligned to a luxury retail brand, landed in-store.
Digital ↔ IRL → 03The award-winning UK shampoo brand - brand elevation, organic content and partnerships, newly in the house.
New in the house →“Helped us scale fast across every platform without ever losing the brand voice that built IMJUSTBAIT in the first place.”