Receipts

Proof, not promises.

Case studies, a drag-to-compare transformation, live products we shipped and the founders who'll vouch.

Case studies

Work that moved real numbers.

/01

IMJUSTBAIT

Content lead · 2.5+ years · IG / X / TikTok

Owned content strategy across Instagram, X and TikTok for one of the UK's largest Gen Z media platforms. Built the playbook for scaling internet-native audiences without paid amplification. Closed and managed 50+ paid brand campaigns ranging £1.5K to £50K.

Read the full story →
Result
1.6M → 5.4M

followers · 800M+ monthly impressions

/02

Agridex

Head of Growth · current, in-house

Currently leading growth at a Solana-based platform settling cross-border commodity trade via stablecoins. Rebuilt the brand and content engine end to end, then took the story global - leading comms and rollouts into new markets. Collaborations with names like Solana, Stellar, Circle and WisdomTree.

Read the full story →
Result
Partnerships shipped

Solana · Stellar · Circle · WisdomTree

/03

Loam

Brand, GTM + partnerships · cross-border payments

An Agridex product that was still in the shadows when we onboarded Agridex as a client. We designed the whole brand from the ground up, led the go-to-market and built the partnerships - now on track to facilitate $1B+ in cross-border payment volume.

Read the full story →
Result
$1B+

cross-border volume on track

/04

Crypto Autos

Marketing & growth lead · web3 commerce

Built the buyer-side narrative that moved high-net-worth crypto holders from wallets to vehicles. Owned positioning, partnerships, and content across X and Telegram during the period the platform brokered $81M+ in crypto-settled sales.

Read the full story →
Result
$81M+

in crypto-settled vehicle sales

Show 1 more projectShow fewer↓
/05

Childsplay Clothing

Brand partnerships + activations · luxury kidswear retail

Aligned celebrity and influencer collaborations with the brand's identity, then went in-store to make sure activations actually landed. Bridged digital strategy with physical retail execution for a 30-year-old family-run luxury fashion business.

Read the full story →
Result
Digital ↔ IRL

brand-aligned celebrity collabs, in-store activations

Before & after · Agridex

What a page looks like after we touch it.

The Agridex Instagram after Forma House ran it
The same Agridex page before - stripped and unbranded
Before After us
⇄ Drag to see before & after
@agridexplatform

Same account, same week. Drag the slider.

  • The profile itself, sorted - a proper avatar, branded highlights, a clean grid and a bio that says what they actually do
  • Built their full brand kit from scratch - logo, colours and identity
  • Led the comms and rollouts with partners like Stellar, Solana, Utila, Launch Africa Ventures and Persona
  • Expanded their global footprint into new markets
  • Automated incoming leads straight into their company HubSpot
  • Rebuilt their LinkedIn to look the part heading into their Series A

That same growth is what launched Loam, their payments platform - and we built that brand from the ground up. The logo, the identity and the whole look for a payments platform built to scale.

Shipped by us · live now

Sites we designed, built and took to market.

Not mockups. Seven live sites, each one designed, built, deployed and taken to market from here, end to end.

FastSharesSite designGTMmarketing Company-linked tokens, built for East Africa and explained in plain English. Site design, go-to-market and marketing, led by us from before launch. Visit the live site ↗ KOYU VodkaHeadless Shopifybrand site Wagyu-infused vodka, born in Japan and crafted in London. Storefront designed and built from the print artwork up: product, story, serves, gifting and trade enquiries. Visit the live site ↗ KOYU LondonSkincarestorefront Luxury Wagyu tallow skincare, formulated in London. Full storefront rework: the brand film as the hero, the range, the rituals and Shopify checkout. Visit the live site ↗ Wortley WagyuShopifyfarm shop A family-run Wagyu farm in South Yorkshire, selling direct from the farm. Online shop across cuts, preserves, events, gift cards and the Wagyu Burger Co. Visit the live site ↗ Gino's AcademySitebooking flowGTM Elite football training in the Midlands, founded by a professional footballer. Site, booking flow and go-to-market, shipped from zero. Visit the live site ↗ HarkevoyPositioningsitelaunch A data-driven trading toolkit. Positioning, site and launch: a technical product made simple enough to sell itself. Visit the live site ↗ LoamBrandsiteGTM Cross-border payments by Agridex. We designed the brand from the ground up, then helped design, deploy and take the platform site to market. Visit the live site ↗
New in the house · brand & growthwatermanshair.com

Watermans

We recently took on this award-winning UK shampoo brand - elevating the brand, driving organic content and outreach, and arranging the partnerships to match the product’s reputation.

Visit their site ↗
Founder references

Don’t take our word for it.

“We brought Forma in on one company. A month in, we wanted them across all three in the family portfolio. Three very different brands, and they absolutely nailed every one of them.”
Jake TueFounder · KOYU London, KOYU Vodka & Wortley Wagyu
“Came in and cleaned everything up. Helped Agridex enormously with structure, partnerships and growth. Operates with the discipline of a much bigger team.”
Henry DuckworthFounder & CEO · Agridex
“Helped us scale fast across every platform without ever losing the brand voice that built IMJUSTBAIT in the first place. Knows when to push and when to protect the identity.”
Anthony RobbFounder & CEO · IMJUSTBAIT
“Did an incredible job for us. Always remained flexible and consistently kept the company’s best interests at heart. Hard to find that combination in this space.”
WaqsCo-Founder · CryptoAutos
“Aligned celebrity and influencer collabs that actually fit the brand, then turned up in-store to make sure activations landed properly. Rare to find someone who’ll do both digital and physical with the same care.”
Jesse BassiCo-Founder · Childsplay Clothing
“Helped from day one across multiple projects. Always available, attentive to detail, and genuinely invested in what we were building. The kind of operator you keep on speed dial.”
ShotoCo-Founder · Rollify
Free · no commitment

Not ready to commit? Get a free teardown.

Drop your Instagram, X or website below. We'll send back a free 5-point breakdown of what we'd fix first - the same eye you just saw in the before & after. No pitch, no obligation.

Goes straight to the team - we usually reply within 48 hours.
Book a call →