Receipts

Proof, not promises.

Case studies, a drag-to-compare transformation, live products we shipped and the founders who'll vouch.

Case studies

Work that moved real numbers.

/01

IMJUSTBAIT

Content lead · 2.5+ years · IG / X / TikTok

Owned content strategy across Instagram, X and TikTok for one of the UK's largest Gen Z media platforms. Built the playbook for scaling internet-native audiences without paid amplification. Closed and managed 50+ paid brand campaigns ranging £1.5K to £50K.

Read the full story →
Result
1.6M → 5.4M

followers · 800M+ monthly impressions

/02

Agridex

Head of Growth · current, in-house

Currently leading growth at a Solana-based platform settling cross-border commodity trade via stablecoins. Rebuilt the brand and content engine end to end, then took the story global - leading comms and rollouts into new markets. Collaborations with names like Solana, Stellar, Circle and WisdomTree.

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Result
Partnerships shipped

Solana · Stellar · Circle · WisdomTree

/03

Loam

Brand, GTM + partnerships · cross-border payments

An Agridex product that was still in the shadows when we onboarded Agridex as a client. We designed the whole brand from the ground up, led the go-to-market and built the partnerships - now on track to facilitate $1B+ in cross-border payment volume.

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Result
$1B+

cross-border volume on track

/04

Crypto Autos

Marketing & growth lead · web3 commerce

Built the buyer-side narrative that moved high-net-worth crypto holders from wallets to vehicles. Owned positioning, partnerships, and content across X and Telegram during the period the platform brokered $81M+ in crypto-settled sales.

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Result
$81M+

in crypto-settled vehicle sales

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/05

Childsplay Clothing

Brand partnerships + activations · luxury kidswear retail

Aligned celebrity and influencer collaborations with the brand's identity, then went in-store to make sure activations actually landed. Bridged digital strategy with physical retail execution for a 30-year-old family-run luxury fashion business.

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Result
Digital ↔ IRL

brand-aligned celebrity collabs, in-store activations

Before & after · Agridex

What a page looks like after we touch it.

The Agridex Instagram after Forma House ran it
The same Agridex page before - stripped and unbranded
Before After us
⇄ Drag to see before & after
@agridexplatform

Same account, same week. Drag the slider.

  • The profile itself, sorted - a proper avatar, branded highlights, a clean grid and a bio that says what they actually do
  • Built their full brand kit from scratch - logo, colours and identity
  • Led the comms and rollouts with partners like Stellar, Solana, Utila, Launch Africa Ventures and Persona
  • Expanded their global footprint into new markets
  • Automated incoming leads straight into their company HubSpot
  • Rebuilt their LinkedIn to look the part heading into their Series A

That same growth is what launched Loam, their payments platform - and we built that brand from the ground up. The logo, the identity and the whole look for a payments platform built to scale.

Shipped by us

Sites we designed, built and took to market.

Not mockups - live products. Each one designed, built, deployed and taken to market by us, end to end. Plus the newest brand to join the house.

ginosacademy.com

Gino's Academy

Elite football training in the Midlands, founded by a professional footballer. Site, booking flow and go-to-market - shipped from zero.

Visit the live site ↗ harkevoy.com

Harkevoy

A data-driven trading toolkit. Positioning, site and launch - a technical product made simple enough to sell itself.

Visit the live site ↗ loampay.com

Loam

Cross-border payments by Agridex. We designed the brand from the ground up, then helped design, deploy and GTM the platform's site.

Visit the live site ↗
New in the house · brand & growth watermanshair.com

Watermans

We recently took on this award-winning UK shampoo brand - elevating the brand, driving organic content and outreach, and arranging the partnerships to match the product's reputation.

Visit their site ↗
Latest from the house

What's moved recently.

References

Founders who've already stress-tested us.

Childsplay Clothing

Aligned celebrity and influencer collabs that actually fit the brand, then turned up in-store to make sure activations landed properly. Rare to find someone who'll do both digital and physical with the same care.

Jesse Bassi
Co-Founder · Childsplay Clothing
CryptoAutos

Did an incredible job for us. Always remained flexible and consistently kept the company's best interests at heart. Hard to find that combination in this space.

Waqs
Co-Founder · CryptoAutos
IMJUSTBAIT

Helped us scale fast across every platform without ever losing the brand voice that built IMJUSTBAIT in the first place. Knows when to push and when to protect the identity.

Anthony Robb
Founder & CEO · IMJUSTBAIT
Rollify

Helped from day one across multiple projects. Always available, attentive to detail, and genuinely invested in what we were building. The kind of operator you keep on speed dial.

Shoto
Co-Founder · Rollify
Agridex

Came in and cleaned everything up. Helped Agridex enormously with structure, partnerships and growth. Operates with the discipline of a much bigger team.

Henry Duckworth
Founder & CEO · Agridex
Free · no commitment

Not ready to commit? Get a free teardown.

Drop your Instagram, X or website below. We'll send back a free 5-point breakdown of what we'd fix first - the same eye you just saw in the before & after. No pitch, no obligation.

Goes straight to the team - we usually reply within 48 hours.
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