FORMA/HOUSE · EST. 2024 GROWTH · SOCIALS · PARTNERSHIPS · COMMUNITY · DESIGN

We run
the whole
thing.

Growth strategy, socials, partnerships, community, design and project management — shaped by operators who have already moved real numbers. Most companies either hire one person who gets stretched across five platforms, or pay an agency $15k+ a month and never know who is actually doing the work. We are the third option. A discreet senior four-person growth house that plugs in fast, owns the whole function, and rewards clients who commit for the long term.

Book a call ↗ See receipts ↓
Growth Socials Partnerships Community Design Project mgmt KOL outreach Growth Socials Partnerships Community Design Project mgmt KOL outreach
Who we work with
Web3 protocols, luxury retail, UK media platforms, fashion, crypto-native consumer brands, fintech, early-stage startups.
Why Forma

Forma means form, shape and structure. We chose it because the work is simple: take scattered attention, loose ideas and noisy communities — then give them a system people can actually follow.

Forma House exists to shape growth into something repeatable: a clear voice, consistent content, stronger partnerships, tighter community operations and a brand that feels built on purpose.

Receipts · running totals

Numbers we've actually moved. Across web3, media, retail and consumer brands.

$0 Crypto-settled sales

Brokered as marketing lead at Crypto Autos.

0 Monthly impressions

Owned content strategy for one of the UK's largest digital media platforms.

+0M Followers grown

From 1.6M to 5.4M across X, Instagram and TikTok.

01 / What you actually get

AI can post. It can't close.

Close what? Deals. Partnerships. Launches. The tasks that never move on their own. In 2026 the posting is the easy part: any tool can fill a content calendar. What actually moves a company is judgment, access and someone who gets it done, end to end. That is what you are paying for.

/01

Embedded growth lead

Plug us in like your Head of Growth. We own the number, set the strategy and take calls, partner meetings and launches off your plate. Currently doing exactly this in-house at a Solana-based cross-border payments platform.

Fractional head of growth Owns the number Calls taken
/02

Partnerships that close

Doors open faster when you already know who to call. We run the intros, build the deal flow and push to signature, not selfies. Recent rooms include partnerships alongside Solana, Stellar, Circle and WisdomTree.

Intros Deal flow Signed, not staged
/03

Positioning + narrative

Where you compete, what you say and what you kill. Category story, founder voice and the one line that makes investors and customers get it on the first read.

Positioning GTM Founder voice
/04

Content, AI-leveraged

AI drafts. We bring the taste, instinct and distribution it can't. Native output across X, LinkedIn, TikTok and Instagram that sounds like you, shipped daily, never like a model wrote it.

X LinkedIn TikTok Instagram
/05

Community + 24/7 ops

Discord, Telegram and Slack run by real humans across US, EU and Africa hours. Role architecture, AMAs, events and raid defence. Your channels never go dark.

Discord Telegram 24/7 mods
/06

Brand + creative

Reels, decks, partnership graphics, ad creative and full brand systems. Fast, on-brand, no stock smell. Built to ship, not to sit in a folder.

Brand systems Reels Ads
02 / Why this works

Done by a team. Priced like one hire.

Most agencies take your money, give you a senior on the call, then quietly outsource everything to juniors. Most in-house hires are good at one thing and drowning across everything else.

Forma House is four senior operators sharing one project. Each owns the discipline they're best at. Real timezone coverage. Real humans across every channel. No single point of failure.

  • /01
    Specialists per discipline. Strategy, content, community, design, partnerships — each one owned by someone actually good at it.
  • /02
    Native to your audience. Whether it's CT, LinkedIn execs, fashion buyers or Gen Z. We learn the voice; we don't fake it.
  • /03
    Real timezone coverage. US, EU and Africa hours. No 7-hour silence on Discord, Telegram or your inbox.
  • /04
    No single point of failure. If one of us is sick or off, the others cover.
  • /05
    Founder-grade strategy. 8+ years across web3, consumer, fashion and media. Strategy lives in-house.
03 / The math

$15k agencies vs. one stretched hire vs. us.

What you get

Big-name agency · $15k/mo

Forma House · From $5k/mo on 3-month terms

Senior on the work
Pitch-only. Then it's interns.
Lead is on every account, every day
Platforms covered
2-3 with depth, the rest faked
5+ with a specialist on each
Timezone coverage
9-5 GMT, occasional weekends
US · EU · Africa, real humans
Voice in your niche
Generic "engagement-driven content"
Native to your audience, ghostwrites founders
Crisis response
Account exec calls you back tomorrow
30 minutes, in your group chat
Lock-in
6-12 month contracts
30-day rolling available. Better monthly rate when you lock 3 months
04 / Receipts

Projects we've actually moved numbers on.

/01

IMJUSTBAIT

Content lead · 2.5+ years · IG / X / TikTok

Owned content strategy across Instagram, X and TikTok for one of the UK's largest Gen Z media platforms. Built the playbook for scaling internet-native audiences without paid amplification. Closed and managed 50+ paid brand campaigns ranging £1.5K to £50K.

Result
1.6M → 5.4M

followers · 800M+ monthly impressions

/02

Crypto Autos

Marketing & growth lead · web3 commerce

Built the buyer-side narrative that moved high-net-worth crypto holders from wallets to vehicles. Owned positioning, partnerships, and content across X and Telegram during the period the platform brokered $81M+ in crypto-settled sales.

Result
$81M+

in crypto-settled vehicle sales

/03

Childsplay Clothing

Brand partnerships + activations · luxury kidswear retail

Aligned celebrity and influencer collaborations with the brand's identity, then went in-store to make sure activations actually landed. Bridged digital strategy with physical retail execution for a 30-year-old family-run luxury fashion business.

Result
Digital ↔ IRL

brand-aligned celebrity collabs, in-store activations

/04

Movement Labs

Launch-phase campaigns · Move-based L2

Supported early launch comms during the period that took the project from stealth to one of the most-watched L2 narratives of the cycle. Contributed to messaging, KOL outreach, and ecosystem positioning. Now valued in the multi-billions.

Result
Multi-$B

post-launch valuation

/05

Agridex

Head of Growth · current, in-house

Currently leading growth at a Solana-based platform settling cross-border commodity trade via stablecoins. Revamped the brand and content engine, executed multiple partnerships, and drove thousands of new impressions across socials. Collaborations with names like Solana, Stellar, Circle and WisdomTree.

Result
Partnerships shipped

Solana · Stellar · Circle · WisdomTree

05 / References

Founders who've already stress-tested us.

Childsplay Clothing

Aligned celebrity and influencer collabs that actually fit the brand, then turned up in-store to make sure activations landed properly. Rare to find someone who'll do both digital and physical with the same care.

Jesse Bassi
Co-Founder · Childsplay Clothing
CryptoAutos

Did an incredible job for us. Always remained flexible and consistently kept the company's best interests at heart. Hard to find that combination in this space.

Waqs
Co-Founder · CryptoAutos
IMJUSTBAIT

Helped us scale fast across every platform without ever losing the brand voice that built IMJUSTBAIT in the first place. Knows when to push and when to protect the identity.

Anthony Robb
Founder & CEO · IMJUSTBAIT
Rollify

Helped from day one across multiple projects. Always available, attentive to detail, and genuinely invested in what we were building. The kind of operator you keep on speed dial.

Shoto
Co-Founder · Rollify
Agridex

Came in and cleaned everything up. Helped Agridex enormously with structure, partnerships and growth. Operates with the discipline of a much bigger team.

Henry Duckworth
Founder & CEO · Agridex
06 / Pricing

Three tiers. Cheaper when you commit.

The monthly price is there for flexibility. The best value is the 3-month lock: enough time for strategy, content, community and partnerships to compound properly, with a lower monthly rate for clients who are serious.

Standard 3-month lock $5,000 per month · saves $3,000 across the term
Pro 3-month lock $7,500 per month · saves $4,500 across the term
Founder 3-month lock $10,000 per month · saves $6,000 across the term
Standard
$6,000/ mo
3-month lock rate $5,000/ mo Save $3,000 over 3 months
4 platforms, full coverage
  • X, LinkedIn, Discord, Telegram
  • 4-person team, dedicated lead
  • Content calendar + monthly report
  • Crisis response within 30 min
  • 30-day rolling, payable in stables
Book a call →
Pro · Most projects start here
$9,000/ mo
3-month lock rate $7,500/ mo Save $4,500 over 3 months
Everything in Standard, plus:
  • Instagram + reels production
  • KOL outreach + 3 partnerships / month
  • Founder positioning + ghostwriting
  • Launch + campaign comms support
  • Weekly strategy call
Book a call →
Founder · Embedded growth lead
$12,000/ mo
3-month lock rate $10,000/ mo Save $6,000 over 3 months
Everything in Pro, plus me embedded as a fractional growth lead:
  • Calls and meetings taken on your behalf
  • Big-name collabs aligned and closed
  • Twitter Spaces, AMAs, IRL events scheduled
  • Campaign architecture end-to-end
  • Weekly 1:1 with the founder
  • Project management across the whole growth function
Book a call →

Best fit

  • Founders who want one accountable growth team, not five freelancers.
  • Brands with enough momentum to post, partner, launch and report every week.
  • Teams ready to move fast after feedback, not sit in approval purgatory.

Not a fit

  • One-off logo work, single posts, or cheap community moderation only.
  • Teams looking for guaranteed virality without access, speed or budget.
  • Projects that need a yes-man instead of honest growth direction.

Two-week pilot available · half rate, full deliverables · 3-month lock starts after fit is proven

Retainers payable in advance · flexible terms for verified referrals · Terms of Engagement

Smaller brand? Early stage?

Out of your budget? Let's still talk.

We'd rather build relationships than turn good people away. If you're a startup or a smaller brand, slide to what you can actually spend and let's find a way to make it work. We take on volume, so there is almost always a version of this that fits.

£1,200 / month
£400£3,200
Yes, we can absolutely work with this. Reach out and let's see what we can build together.
Let's talk ↗
07 / Process

Live in 72 hours. Always.

/ HOUR 00 – 24

Onboarding

Kickoff call, brand and voice audit, account access, content calendar drafted in your tone.

/ HOUR 24 – 48

Voice locked

Founder voice signed off, mods briefed, first wave of posts and graphics queued and approved.

/ HOUR 48 – 72

Live

Posts ship across every platform. Discord and Telegram coverage active. Crisis line open.

/ WEEK 02+

Scale

Refine, scale what works, kill what doesn't. Weekly async update. Monthly review call.

Booking now · 2 client slots open

Let's talk.
Book a 30-minute call.

Calendly · 30 min intro Book a slot →
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What happens next

You drop a message. We respond within the hour. We jump on a 20-minute call, understand what you're building, and tell you honestly whether the retainer makes sense.

If it does, we can start on a pilot, then move you onto the cheaper 3-month rate once fit is proven. If we're not right, we'll say it early.

Book a call →