Receipts / Case study

Rebuilding a Solana platform's story - then taking it global.

Currently leading growth in-house at a Solana-based platform settling cross-border commodity trade via stablecoins.

Head of Growth · current, in-house

The brief

A Solana-based platform settling real cross-border commodity trade needed its brand, content engine and story rebuilt - then told to the right rooms, in new markets, heading into a Series A.

What we ran, in order

  1. Rebuilt the brand and content engine end to end - identity, voice, cadence.
  2. Led comms and rollouts into new markets, taking the story global.
  3. Ran partner comms alongside names like Solana, Stellar, Circle and WisdomTree.
  4. Sorted the public face: profiles, branded highlights, a clean grid, and a LinkedIn rebuilt to look the part for the Series A.
  5. Automated incoming leads straight into the company HubSpot.
“Came in and cleaned everything up. Helped Agridex enormously with structure, partnerships and growth. Operates with the discipline of a much bigger team.”
Henry DuckworthHenry Duckworth · Founder & CEO · Agridex
Before & after

Same account, same week.

The Agridex Instagram after Forma House ran it
The same Agridex page before - stripped and unbranded
Before After us
⇄ Drag to see before & after
@agridexplatform

Same account, same week. Drag the slider.

  • The profile itself, sorted - a proper avatar, branded highlights, a clean grid and a bio that says what they actually do
  • Built their full brand kit from scratch - logo, colours and identity
  • Led the comms and rollouts with partners like Stellar, Solana, Utila, Launch Africa Ventures and Persona
  • Expanded their global footprint into new markets
  • Automated incoming leads straight into their company HubSpot
  • Rebuilt their LinkedIn to look the part heading into their Series A

That same growth is what launched Loam, their payments platform - and we built that brand from the ground up. The logo, the identity and the whole look for a payments platform built to scale.

More receipts

Other rooms we have been in.

Loam

A payments brand built from zero: identity, go-to-market and partnerships, now on track for $1B+ in volume.

$1B+ volume on track →

Crypto Autos

Buyer-side narrative and channels during $81M+ in crypto-settled vehicle sales.

$81M+ settled →

IMJUSTBAIT

Content lead for over two and a half years: 1.6M to 5.4M followers, 800M+ monthly impressions, no paid amplification.

1.6M → 5.4M →
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