Brand, GTM + partnerships · cross-border payments
The brief
Loam was an unnamed product inside Agridex - cross-border payments with serious rails and no identity, no story, no market presence.
What we ran, in order
- Designed the entire brand from the ground up - logo, colours, identity, the whole look.
- Led the go-to-market: positioning, narrative, launch.
- Built the partnerships that gave the platform its distribution.
- Helped design, deploy and take to market the platform's site at loampay.com.