Marketing & growth lead · web3 commerce
The brief
A web3 commerce platform selling high-value vehicles to crypto holders needed a buyer-side story credible enough to move serious money out of wallets.
What we ran
- ↳Built the buyer-side narrative that moved high-net-worth crypto holders from wallets to vehicles.
- ↳Owned positioning and partnerships across the category.
- ↳Ran content across X and Telegram - the channels where the buyers actually lived.